About Ember SEO
Built from the trades up.
We started Ember SEO because tradespeople kept getting burned by agencies that charged $300/month for nothing. Generic strategies. Vague reports. Zero understanding of how trade businesses actually work.
We're not just an SEO agency — we're AI search specialists who happen to know your trade.
Why we exist — and why AI changes everything
The home services industry runs on trust and visibility. When a homeowner's furnace breaks at 10 PM, they search Google — or now, they ask ChatGPT. If you're not on the first page of Google and not being cited by AI search tools, you don't exist.
We built Ember SEO to fix both problems simultaneously. Traditional local SEO + AI search optimization (GEO) — built specifically for tradespeople. While other agencies are still figuring out that AI search exists, we're already optimizing your content to get cited by Perplexity, recommended by ChatGPT, and featured in Google's AI Overviews.
We're based in Santa Cruz, CA. We work with electricians, plumbers, HVAC techs, home inspectors, roofers, and 15+ other trades across the country.
How we work
The principles that drive every decision we make.
Built for the trades
We only work with tradespeople. Electricians, plumbers, roofers, HVAC, inspectors — we know your industry, your competition, and what makes your customers search.
Local-first SEO
Most of your customers are within 30 miles of you. We build SEO strategies around that reality — local search, city pages, Google Business, and service-area targeting.
AI search pioneers
ChatGPT, Perplexity, and Google's AI Overviews are changing how customers find businesses. We're ahead of the curve — optimizing for AI search before most agencies know it exists.
No fluff, no BS
We don't hide behind jargon or vague reports. You see exactly what we're doing, what it costs, and what it's producing — every single month.
We move fast
Most SEO agencies take months to show results. We audit your site, fix the problems, and start building within the first week. Speed matters.
Cutting-edge techniques
We stay at the leading edge of SEO — GEO, AI crawlers, entity optimization, structured data, and semantic search. You get the strategies most agencies won't have for another 2 years.