The Ember Blog
SEO insights for tradespeople.
Practical guides on local SEO, Google Business, city pages, and getting found online. Written for electricians, plumbers, roofers — not marketers.
What Is AI Search Optimization (GEO) and Why Tradespeople Should Care
ChatGPT and Perplexity are changing how customers find local services. Here's what tradespeople need to know about Generative Engine Optimization — and how to get ahead of it.
Why City Pages Are the Highest-ROI SEO Move for Service Area Businesses
If you serve 10 cities but only rank in one, you're leaving jobs on the table. City pages are the fix — here's how to build them right.
Schema Markup 101 for Tradespeople: The Technical SEO Fix Most Sites Are Missing
Schema tells Google exactly what your business does, where you serve, and what services you offer. Here's how to implement it without being a developer.
The Complete Google Business Profile Guide for Home Service Businesses
Your GBP is your most powerful local SEO tool and most businesses have it set up wrong. This guide covers every field that matters.
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